Commodore Rum Logo

Logo · Packaging · Brand Identity

Concept

This project was created to establish a strong, timeless brand identity for a premium rum that emphasizes heritage, craftsmanship, and authority rather than familiar pirate-driven tropes. Inspired by the British Royal Navy, the concept draws on themes of leadership, navigation, and tradition suggested by the name Commodore. The design approach focuses on refinement and restraint, positioning the brand as classic and distinguished while clearly separating it from common
pirate-focused rum branding.

Description

This project includes the design of a logo and label system for a rum brand. The logo is based on historic British Royal Navy insignia and patches, allowing the brand to reflect its naval heritage while presenting a contemporary identity. The label design applies this visual system through structured typography and balanced hierarchy, reinforcing tradition and quality without relying on pirate imagery.

Discipline

• Logo & Branding
• Packaging Design
• Brand Identity

Software

Adobe Illustrator / Photoshop

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