I designed a series of billboards for a March campaign promoting auto loans and home equity loans. The designs feature the headline “Better than lucky” paired with service-specific messaging (“Auto loans you can count on” and “Home equity loans you can count on”) to clearly communicate the offering. The layout was created with readability as the top priority, using large-scale typography, strong contrast, and minimal text to ensure the message can be quickly understood by drivers.
The brand’s signature blue color palette was used to create high visibility and consistency, while the wave graphic reinforces brand identity and adds visual interest without overwhelming the design. Imagery and supporting elements were kept clean and purposeful, allowing the message to remain the focal point. Required contact information and partnership logos were incorporated in a way that maintains balance and hierarchy without cluttering the composition.
The final designs successfully blend seasonal appeal with brand consistency, resulting in a campaign that is both engaging and effective in a fast-paced, real-world environment.
• Graphic Design
• Advertising Design
• Branding & Identity
• Outdoor Media Design
Adobe Photoshop / Illustrator
