Northbound Catalog

Publication · Editorial · Brand Identity

Concept

An edgy, high-energy snowboarding catalog designed to reflect the personality of the sport while maintaining a structured, easy-to-navigate layout. The concept blends bold visuals with clean organization, allowing users to quickly browse gear categories like snowboards, jackets, pants, and bindings without losing the excitement of the brand.

Description

This catalog showcases a full range of snowboarding gear, combining dynamic visuals with clear product hierarchy. Each section is anchored by a strong title page featuring a custom swirl graphic that frames the featured category, creating a sense of motion and continuity throughout the book. Bright orange and purple accents are used to highlight key information and draw attention to featured products, while the overall layout remains minimal enough to keep the content easy to scan. The result is a balance between an expressive, action-sports aesthetic and a functional shopping experience.

Discipline

• Editorial Design
• Layout Design
• Brand Identity

Software

Adobe InDesign / Illustrator

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