Credit Union Marketing & Social Content Strategy

I develop and manage daily social media content that strengthens brand presence and connects with members across digital platforms. Through a mix of graphic design, short-form video, and web assets, I create cohesive campaigns that promote financial services in an engaging and accessible way.

Role: Marketing Representative
Focus: Content creation, short-form video strategy, digital advertising, brand consistency
Tools: Adobe Creative Suite, Canva, TikTok, Meta platforms, website CMS, WIX

I produce daily graphics, banner ads, and website visuals to support ongoing campaigns and promotions. My work ensures a consistent visual identity across all platforms while adapting content to fit each channel’s audience and behavior.

A key initiative has been revitalizing the credit union’s TikTok presence. I reworked the strategy, focusing on relatable, trend-driven content and stronger visual storytelling. As a result, engagement and views significantly increased, transforming the account into a more active and relevant platform for reaching younger audiences.

Social Video Strategy & Engagement

A co-produced podcast episode featuring Mariah Baker, centered on her creation of the Black Excellence Ball. The episode explores the inspiration, planning process, and impact of the event while highlighting her personal story.
Content Focus:

• Humor & relatability

• Trend-driven storytelling

• Staff personality & brand voice


My Role:

• Concept development & scripting

• Filming & editing short-form video

• Social media strategy & trend adaptation

Driving Traffic Through Visual Design

This graphic was designed to educate audiences on common behaviors that negatively impact credit scores while promoting financial awareness for Lake Huron Credit Union.

• Emphasized key credit mistakes to create clarity and immediate understanding

• Used bold, contrasting typography to establish a strong visual hierarchy

• Incorporated brand colors and curved design elements to reinforce identity and guide the viewer’s eye

• Paired imagery with messaging to visually represent real-life financial actions

• Included a clear call-to-action to encourage users to learn more about improving their credit

Impact & Strategy

• Executed a consistent daily posting schedule to maintain engagement and visibility• Increased click-through rate to feature article
• Produced a diverse mix of content including TikToks, static graphics, and informational posts• Aligned with sports content strategy and audience interests
• Simplified complex financial topics into short-form, easy-to-understand content• Build brand consistency using school visuals and tone
• Maintained cohesive branding to strengthen recognition and trust• Encourage repeat engagement with athletic content
• Increased overall engagement and audience interaction through frequent, value-driven content
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